Manufacturers benefit significantly from this single source of retail store sales information:
- All stores and brands are standardized and mapped and coded no additional processing
- Single agreement with distributors and retailers. No large program costs
- Store volume and size information and other key metrics for sales force coverage
- Ability to quantify, track and make payments on retail incentive program
Distributors in turn get access to their own data and regional metrics for comparative purposes. Access to valid GTIN/UPC and store information ensures clean and accurate data